Critical Approaches
Assignment 1
Why audience research is important to media producers and how they use their findings?
Audience research is important to media producers because the media producers need to know who to aim their movies and TV shows at so that the people that its aimed at will want to go and watch them. Media producers need to find out certain bits of information about their target audience by doing research about their target audience. The things that they need to research about is what gender, where they live, their age, their interests, if they are independent or not, do they go to school or college and do they work. When the media producers have collected all of the research that they need to do then they use their findings by using that information to give the audience what they what to see so that they will want to go and see it. For example if the media producer was making a film and wants to put a trailer of the film up then they will check their target audience so that they would out the best parts of the film on the trailer that would make their target audience want to go and see without spoiling any of the film.
Psychographics are used to study people's personality's, their opinions, their interests, their values and their lifestyles. This also helps to identify your target audience and have a better understanding of them. Media producers use the information that they get form their psychographics to help profile their audiences. The audiences are profiled in psychographics by sorting out the audience into groups depending on what the audience's opinions, personality, interests, values and lifestyles are and then they are put into different groups depending on what they are.
Geodemographics are used to study specific areas that their target audiences could live in and it helps them to get more information about them certain areas. Media producers use the information that they get from their geodemoegraphics to help them to understand what would be best to show people from different areas when they are showing them something for example a trailer for a movie. The audiences are profiled in geodemographics by researching where the audiences live and any information that the media producers can find out about the area.
Socio-economic status are used to study a family's economic and social position to others that is based on their income, education and occupation and people's economic and sociological combined total measure of a person's work experience. Media producers use the information that they get from the socio-economic status to help them get a better understanding of how much their audiences earn, how smart they are, what they do to earn their money and to know what work their audience know how to do. The audiences are profiled in socio-economic status by researching the jobs that their audiences do to find out how much they earn and research where they were educated to find out what they learned and now know.
Media producers carry out research into their audiences by doing quantitative and qualitative audience research so they will be able to know more information about their specific audiences. Quantitative research is research that is based on statistics and figures such as the program ratings and the box office figures. They get these figures by seeing how much the films have made in the cinemas around the world to get the box office figures. Quantitative research is used to show how the film does when it came out by see how much it earned in the first weekend or week. It is also to show how many people are watching TV programs which will also show how good or bad the TV program does. An example of this is
Qualitative research is research that is based on getting people’s views and opinions on the subject that you are asking them about. Examples of this research is TV and film reviews, attitudes to media products and a discussion. Qualitative research is used to see what people think about things in media such as TV programs, films and other media products. When people give their views and opinions something like a film then you will be able to see what they thinks of them film and if they thought if its good or bad. An example of this
How audiences are profiled
Psychographics are used to study people's personality's, their opinions, their interests, their values and their lifestyles. This also helps to identify your target audience and have a better understanding of them. Media producers use the information that they get form their psychographics to help profile their audiences. The audiences are profiled in psychographics by sorting out the audience into groups depending on what the audience's opinions, personality, interests, values and lifestyles are and then they are put into different groups depending on what they are.
Geodemographics are used to study specific areas that their target audiences could live in and it helps them to get more information about them certain areas. Media producers use the information that they get from their geodemoegraphics to help them to understand what would be best to show people from different areas when they are showing them something for example a trailer for a movie. The audiences are profiled in geodemographics by researching where the audiences live and any information that the media producers can find out about the area.
Socio-economic status are used to study a family's economic and social position to others that is based on their income, education and occupation and people's economic and sociological combined total measure of a person's work experience. Media producers use the information that they get from the socio-economic status to help them get a better understanding of how much their audiences earn, how smart they are, what they do to earn their money and to know what work their audience know how to do. The audiences are profiled in socio-economic status by researching the jobs that their audiences do to find out how much they earn and research where they were educated to find out what they learned and now know.
How media producers carry out research into their audiences
Media producers carry out research into their audiences by doing quantitative and qualitative audience research so they will be able to know more information about their specific audiences. Quantitative research is research that is based on statistics and figures such as the program ratings and the box office figures. They get these figures by seeing how much the films have made in the cinemas around the world to get the box office figures. Quantitative research is used to show how the film does when it came out by see how much it earned in the first weekend or week. It is also to show how many people are watching TV programs which will also show how good or bad the TV program does. An example of this is
Qualitative research is research that is based on getting people’s views and opinions on the subject that you are asking them about. Examples of this research is TV and film reviews, attitudes to media products and a discussion. Qualitative research is used to see what people think about things in media such as TV programs, films and other media products. When people give their views and opinions something like a film then you will be able to see what they thinks of them film and if they thought if its good or bad. An example of this
